January 27, 2015 --- New York Organ Donor Network (NYODN) announced that it is rebranding to LiveOnNY. The new name brings to the foreground the positivity and power of the work the organization does to save and improve lives through organ and tissue donation and transplantation in the greater New York metropolitan area. The new LiveOnNY name conveys both the duality and the positivity of donation.
“We are an organization doing important and positive work. We wanted a name that was a simple and powerful expression of what we do,” said Helen Irving, President and CEO of LiveOnNY. “Through donation, we help recipients and donors to live on. Recipients live on through the selfless act of donors. Donors live on through a legacy made even stronger as a result of their donation, and they live on through others.”
The idea and look for the brand are the products of the organization’s internal work. With the primary concern of serving the New York community more effectively, the organization has changed the way it works and how it will be perceived by the public. Along with the change in name, LiveOnNY has enhanced its internal professional development and training programs, strengthened its hospital and healthcare staff education efforts, placed greater resources against innovation, improved internal processes, and strategically increased and shifted staffing.
Over the past 37 years, under its former name, LiveOnNY has helped to save 20,000 lives through organ donation and improved a half-million more through tissue donation. The organization has also provided support and guidance to thousands of families during times of grief, mourning and the consideration of donating their loved ones organs.
“We’re confident that the combination of these developments and others will lead to even stronger partnerships with our hospitals and transplant centers, better care for donors and their families, and more lives saved” Irving said. “We’ve made great strides over the years, but with more than 10,000 New Yorkers waiting for a life-saving organ transplant, we must continually strive to do more, and to do better.”